Storytelling is a powerful teaching tool. It helps us engage with history and make sense of complex ideas.

Telling stories is also an effective way to demonstrate the value of a business or organization and help consumers make informed decisions.

So, what does that mean for us in the student housing industry? How can we best use storytelling to communicate with students, their parents and each other?

F.J. Talley is a career educator with more than 40 years of experience. He began his career in student affairs and has since served as Dean of Students, Adjunct Professor, Associate Provost and President of a small college in Michigan.

Seven years ago, F.J. added published author and professional copywriter to his resume, penning several novels as well as a blog entitled Helping Your College Student Succeed. F.J. also writes blogs, e-newsletters and case studies for businesses selling to colleges and universities. His first non-fiction title, Parenting a College Student, is due out in June.

On this episode of Student Housing Matters, F.J. joins host Brittany Pieper to discuss the power of story in helping us frame our lives and make important decisions.

F.J. explains how case studies lend credibility to a business and where to share these stories for maximum benefit to your organization.

Listen in for F.J.’s insight on using blog content to demonstrate market authority and learn how to leverage storytelling as a marketing tool in the student housing space.

Topics Covered 

How the challenges F.J. faced in his first year as an undergraduate informed his decision to pursue a career higher ed

What inspired F.J. to add writing to his professional resume

The power of stories to help us frame our lives and make important decisions

How case studies lend credibility to a business like COCM

F.J.’s insight around the 2 main types of case studies

Where to share case studies for maximum benefit to your organization

How blogs demonstrate market authority in the student housing industry and F.J.’s advice on how often to publish new blog content

The role of collaboration in making great things happen (in student housing and beyond)

Connect with F.J.

F.J.’s Website

F.J. on Twitter

F.J. on Facebook

Helping Your College Student Succeed

Connect with Brittany

Student Housing Matters

Student Housing Matters on Facebook

Student Housing Matters on Twitter

Capstone On-Campus Management

Brittany on LinkedIn

Email media@cocm.com  

Resources

Books by F.J. Talley

National Novel Writing Month

The bar for providing an unforgettable student housing experience gets higher every year. And it’s crucial for a student housing community to develop a digital marketing strategy that showcases its differentiators and truly stands out from the rest.

That's where a strong agency collaboration comes in.

Matt Pavlick is President at GRO, a full-service digital marketing agency that specializes in student housing. GRO serves 200 communities in 100 markets, leveraging proven digital marketing strategies to reach 100% pre-leased well ahead of schedule.

Matt earned the Student Housing Business Innovator Award for Best Digital and Mobile Marketing Campaign two years running, and his team is dedicated to helping student housing communities develop their identity and execute multi-channel marketing strategies that generate opportunities and put heads in beds.

On this episode of Student Housing Matters, Matt joins host Brittany Pieper to discuss what owners and operators should look for in a partnership with a digital marketing agency and describe what communities with limited budgets can do to build an online presence.

Matt offers his take on holistic versus paid advertising, explaining where to invest your ad dollars and how to take advantage of video as part of a successful organic social media strategy.

Listen in for Matt’s insight on digital marketing in the metaverse and learn how your student housing community can stay competitive and maintain authentic, human connection in the quickly evolving online world.

Topics Covered 

Matt’s journey to starting a digital marketing agency that serves the student housing industry

What Matt learned from other industries that lends to his success in marketing student housing online

The ownership mentality and proactive, customized approach owner-operators should look for in a partnership with a digital marketing agency

Why Matt recommends paid search advertising for communities with limited budgets

The benefit of maintaining an online presence through SEO or a limited brand awareness campaign—even if you’re leased up to 100%

Why Matt suggests having real estate in paid ads, the local maps pack and the top organic listings on Google

Matt’s insight on the importance of short-form video as part of a successful organic social strategy

Why advertising dollars don’t go as far on TikTok as other social media platforms

Matt’s take on virtual reality, the metaverse and the future of digital marketing

What makes one-on-one, in-person interactions the most powerful marketing strategy of all

Connect with Matt

GRO

GRO on Instagram

GRO on Facebook

GRO on LinkedIn

Matt on LinkedIn

Connect with Brittany

Student Housing Matters

Student Housing Matters on Facebook

Student Housing Matters on Twitter

Capstone On-Campus Management

Brittany on LinkedIn

Email media@cocm.com

Resources

Google Business Profile

Google Paid Search