Student Housing Matters

What are the key differences in working as a student housing professional for COCM versus a public institution? How does working within the confines of a bureaucracy for a university contrast with serving a housing-focused private company? And how can the two work together for the good of the students they serve?

Gray Bekurs is the Vice President for Business Development at COCM, working with the marketing team to pursue new management and consulting opportunities. Gray began his career in student housing as Hall Director at Mississippi State, and he had ten years of experience as a residence life professional before joining the COCM team for the first time in 2004. Gray transitioned to the public sector in 2014, serving as Director of Auxiliary Real Estate Operations at The University of Louisiana at Lafayette. His background in the public and private sectors gives Gray a unique understanding of holistic nature of student housing.

Today, Gray sits down with COCM CMO Alton Irwin to discuss his positive experience with student housing as a college freshman and explain the shift in his career focus from music education to housing. He shares his belief in student housing as an important element of access to higher education and describes his initial interest in COCM as an opportunity to learn the business side of operations. Gray addresses the differences between his work in the public and private sectors, offering insight around his experience dealing with related departments like parking and dining. Listen in to understand Gray’s goals as VP of Business Development at COCM and learn how the organization can serve struggling institutions through management or consulting services.

Topics Covered

Gray’s positive experience with student housing as a college freshman

Why Gray shifted his career focus from music education to housing

How housing affords students access to higher education

Gray’s interest in COCM as an opportunity to learn fiscal responsibility

The contrast between working in the public and private sector

How Gray learned about related aspects of housing like parking and dining

The importance of integrating with other departments

Gray’s goals as VP for Business Development with COCM

Gray’s intention to explore untapped markets and promote COCM

How COCM can serve struggling institutions via consulting or management

Connect with Gray

Gray at COCM

Gray on LinkedIn

Connect with Leigh Anne

Student Housing Matters

Student Housing Matters on Facebook

Student Housing Matters on Twitter

Capstone On-Campus Management

Leigh Anne on LinkedIn


There is no doubt that institutions of higher learning face a number of challenges, not the least of which is an unsustainable financial model. Tuition, fees, room and board no longer pay the bills—despite sticker prices as high as $72K a year! So, how do colleges and universities design innovative solutions and continue to thrive in the 21st century?

Brian Mitchell is the founder and president of Academic Innovators, a consultancy that helps colleges and universities learn to adapt and evolve in the ever-changing world of higher education. Brian served as president of Bucknell University (2004-2010) and Washington & Jefferson College (1998-2004), and he spent seven years leading the Association for Independent Colleges and Universities of Pennsylvania (AICUP). Brian is a regular contributor to The Huffington Post and Academe, and he is the co-author of How to Run a College: A Practical Guide for Trustees, Faculty, Administrators, and Policymakers.

Today, Brian joins me and COCM CMO Alton Irwin to discuss his ‘unintentional career’ in higher education, from history professor to AICUP lobbyist to president of Bucknell. He explains the value of a liberal arts education in training students to speak, write, use technology, apply quantitative methods and work in a collaborative setting. Brian addresses his interest in the transfer population and the challenges faced by colleges in the 21st century, describing how those pursuits led him to found Academic Innovators. He also shares the themes of his book, offering insight around the unsustainable financial model currently employed by university systems and the importance of a differentiated mission. Listen in to understand what’s next for Brian and learn about his vision for the future of higher education!

Topics Covered

Brian’s path to an ‘unintentional career’ in higher education

Why Brian credits his college experience for teaching him to think

Brian’s experience in the lobbying division of the AICUP

Brian’s service as the president of two universities

The interests that led Brian to found Academic Innovators

The role of the liberal arts in educating citizens

The three inflection points that caused major shifts in higher ed

Why the current financial model of university systems is unsustainable

The number of colleges and universities that merge/close every year

Brian’s aim for How to Run a College to be practical AND inspirational

Brian’s take on governance as the weak link in university systems

Brian’s insight around the importance of having a differentiated mission

Why strategic relationships may have more impact than new programs

Brian’s next steps in terms of writing and speaking on higher education

Connect with Brian

Academic Innovators

Brian on LinkedIn

Connect with Leigh Anne

Student Housing Matters

Student Housing Matters on Facebook

Student Housing Matters on Twitter

Capstone On-Campus Management

Leigh Anne on LinkedIn

Resources

How to Run a College: A Practical Guide for Trustees, Faculty, Administrators, and Policymakers by Brian C. Mitchell and W. Joseph King

The Paddy Camps: The Irish of Lowell, 1821-61 by Brian C. Mitchell

Moody’s Study of College Closures

Inside Higher Ed’s Poll of CFOs


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