Tue, 21 June 2022
Do you seem to have the same issues with turn year after year? Are you still using paper lists? And communicating with vendors in a fragmented way? What if you could use a proptech platform to streamline the process, making turn season (and many other aspects of your student housing operations) run much more smoothly? CEO Chase Minnifield and COO Lincoln Ogata are the cofounders of EZ Turn, the world’s first property project management software. The EZ Turn web portal and mobile app helps student housing professionals manage the day-to-day operations of their facilities, including the turn process, quarterly inspections, scheduling and communication with students and service providers. On this episode of Student Housing Matters, Chase and Lincoln join host Brittany Pieper to discuss the challenges the student housing industry faces in terms of maintenance and operations and describe how sites of any size can benefit from EZ Turn technology. Chase and Lincoln explore why the current generation of students demands more from operations teams, offering advice on how to communicate with residents and give them an avenue to air complaints. Listen in for Chase and Lincoln’s insight on automating the turn process and leveraging proptech data to make it faster, easier and more efficient! Topics CoveredHow Chase’s experience as a turn services vendor inspired him to build EZ Turn How Lincoln’s background in the Navy’s construction battalion led him to student housing EZ Turn’s role as the original property project management tool and why it’s useful for a site of any size The challenges the student housing industry faces in executing quarterly inspections Why the current generation of students demands more from operations teams Chase & Lincoln’s advice on communicating with students and giving them an avenue to air complaints Chase & Lincoln’s predictions re: disruptions likely to change student housing operations Chase & Lincoln’s experience running a minority-owned business Automating the turn process and leveraging data to make it faster, easier and more efficient The impact Chase & Lincoln want to have on student housing and proptech Connect with Chase & LincolnConnect with Brittany
Student Housing Matters on Facebook
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Email media@cocm.com Resources
Direct download: Student_Housing_Matters_-_EZ_TURN.mp3
Category:Join The Conversation Podcast -- posted at: 8:00am CDT |
Thu, 19 May 2022
Storytelling is a powerful teaching tool. It helps us engage with history and make sense of complex ideas. Telling stories is also an effective way to demonstrate the value of a business or organization and help consumers make informed decisions. So, what does that mean for us in the student housing industry? How can we best use storytelling to communicate with students, their parents and each other? F.J. Talley is a career educator with more than 40 years of experience. He began his career in student affairs and has since served as Dean of Students, Adjunct Professor, Associate Provost and President of a small college in Michigan. Seven years ago, F.J. added published author and professional copywriter to his resume, penning several novels as well as a blog entitled Helping Your College Student Succeed. F.J. also writes blogs, e-newsletters and case studies for businesses selling to colleges and universities. His first non-fiction title, Parenting a College Student, is due out in June. On this episode of Student Housing Matters, F.J. joins host Brittany Pieper to discuss the power of story in helping us frame our lives and make important decisions. F.J. explains how case studies lend credibility to a business and where to share these stories for maximum benefit to your organization. Listen in for F.J.’s insight on using blog content to demonstrate market authority and learn how to leverage storytelling as a marketing tool in the student housing space. Topics CoveredHow the challenges F.J. faced in his first year as an undergraduate informed his decision to pursue a career higher ed What inspired F.J. to add writing to his professional resume The power of stories to help us frame our lives and make important decisions How case studies lend credibility to a business like COCM F.J.’s insight around the 2 main types of case studies Where to share case studies for maximum benefit to your organization How blogs demonstrate market authority in the student housing industry and F.J.’s advice on how often to publish new blog content The role of collaboration in making great things happen (in student housing and beyond) Connect with F.J.Helping Your College Student Succeed Connect with Brittany
Student Housing Matters on Facebook
Student Housing Matters on Twitter
Email media@cocm.com Resources
Direct download: Student_Housing_Matters_-_FJ_Talley_1.mp3
Category:Join The Conversation Podcast -- posted at: 10:00am CDT |
Tue, 3 May 2022
The bar for providing an unforgettable student housing experience gets higher every year. And it’s crucial for a student housing community to develop a digital marketing strategy that showcases its differentiators and truly stands out from the rest.
That's where a strong agency collaboration comes in.
Matt Pavlick is President at GRO, a full-service digital marketing agency that specializes in student housing. GRO serves 200 communities in 100 markets, leveraging proven digital marketing strategies to reach 100% pre-leased well ahead of schedule.
Matt earned the Student Housing Business Innovator Award for Best Digital and Mobile Marketing Campaign two years running, and his team is dedicated to helping student housing communities develop their identity and execute multi-channel marketing strategies that generate opportunities and put heads in beds.
On this episode of Student Housing Matters, Matt joins host Brittany Pieper to discuss what owners and operators should look for in a partnership with a digital marketing agency and describe what communities with limited budgets can do to build an online presence.
Matt offers his take on holistic versus paid advertising, explaining where to invest your ad dollars and how to take advantage of video as part of a successful organic social media strategy.
Listen in for Matt’s insight on digital marketing in the metaverse and learn how your student housing community can stay competitive and maintain authentic, human connection in the quickly evolving online world.
Topics Covered
Matt’s journey to starting a digital marketing agency that serves the student housing industry
What Matt learned from other industries that lends to his success in marketing student housing online
The ownership mentality and proactive, customized approach owner-operators should look for in a partnership with a digital marketing agency
Why Matt recommends paid search advertising for communities with limited budgets
The benefit of maintaining an online presence through SEO or a limited brand awareness campaign—even if you’re leased up to 100%
Why Matt suggests having real estate in paid ads, the local maps pack and the top organic listings on Google
Matt’s insight on the importance of short-form video as part of a successful organic social strategy
Why advertising dollars don’t go as far on TikTok as other social media platforms
Matt’s take on virtual reality, the metaverse and the future of digital marketing
What makes one-on-one, in-person interactions the most powerful marketing strategy of all
Connect with Matt
Connect with Brittany
Student Housing Matters on Facebook
Student Housing Matters on Twitter
Email media@cocm.com
Resources
Direct download: Student_Housing_Matters_-_Matt_Pavlick_1.mp3
Category:Join The Conversation Podcast -- posted at: 6:00am CDT |
Tue, 29 March 2022
Circumstances in our world have challenged individuals to be resilient in ways they never have before. The pandemic was new territory for all of us. As our world is changing, we need to activate new skills in order to land on our feet. Mental toughness is believing you will prevail when confronted with the unknown. So, how do you develop the mental toughness that will see you through? LaRae Quy grew up on a remote cattle ranch in Wyoming. Her influences there prepared her for her 24-year career as an undercover counterintelligence agent and spokesperson for the FBI in Northern California. Her upbringing, combined with her career achievements, helped her develop the mental toughness required to survive in environments of great risk and uncertainty and the survival skills she would need to navigate life. On this episode of Student Housing Matters, LaRae joins host Brittany Pieper to discuss how the student housing industry can benefit from team members receiving training on mental toughness, and how mental toughness aids individuals and organizations. Listen in as LaRae shares her journey toward developing her own mental toughness and offers listeners strategies for failing forward, balancing burnout and mediocrity, and suggestions for safe spaces in which to develop mental toughness. Topics CoveredHow growing up on a remote cattle ranch prepared LaRae to overcome life's obstacles LaRae’s definition of mental toughness and why she believes is it so essential for Gen Z What makes strong-minded individuals unique according to LaRae Why high ideals play a bigger role in defining mental toughness for Gen Z The biggest risks individuals face in developing a strong mindset How the student housing industry can benefit from mental toughness training Connect with LaRaeConnect with BrittanyStudent Housing Matters on Facebook Student Housing Matters on Twitter Email media@cocm.com Resources
Direct download: Student_Housing_Matters_-_LaRae_Quy.mp3
Category:Join The Conversation Podcast -- posted at: 6:00am CDT |
Tue, 8 March 2022
There are over 100 languages spoken at Queens College. It is one of the most diverse higher education institutions in the United States. So how can other colleges, universities, and companies across the country become more proactive in their diversity efforts? Frank Wu is the first Asian American President of Queens College in New York. He is also the author of Yellow: Race in America Beyond Black and White. On this episode of Student Housing Matters, Frank joins host Brittany Pieper to discuss his immigrant roots, his experience in higher education, and his vision for the future of Queens College. Frank shares his insights on the rise in violence against Asians since the start of the Covid-19 pandemic, as well as how Queens College believes in diversity, equity, and inclusion for all students. Listen in to hear more from Frank Wu and how Queens College prioritizes students by ensuring the education works for them, not the other way around. Topics CoveredFrank’s immigrant roots and educational history The diversity of Queens College Why Frank still believes in American higher education as the engine of the American dream Why Queens College prioritizes flexible schooling options for students to ensure everyone can achieve their goals Why it is crucial to have a residence hall on campus How students at Queens College can and are encouraged to explore multiple education programs Frank’s book Yellow: Race in America Beyond Black and White The racism and violence Asians face on a daily basis, especially in the wake of the Covid-19 pandemic The importance of diversity, equity, and inclusion… but it’s not about charity How companies can invest in their personnel and become more in-touch with their employees Connect with Frank WuConnect with BrittanyStudent Housing Matters on Facebook Student Housing Matters on Twitter Email media@cocm.com Resources
Direct download: Student_Housing_Matters_-_Frank_Wu.mp3
Category:Join The Conversation Podcast -- posted at: 6:00am CDT |
Thu, 24 February 2022
We all know about the supply chain issue. Manufacturers, companies, and even individual buyers know they’re more susceptible to issues receiving their products than ever before. But what is the impact on the furniture and student housing industries? Division Twelve is a minority-owned contract furnishings company, representing the finest manufacturers in the contract furnishings industry. President Christopher Washington is joined on the podcast today by Vice President of Account Management and Product Management, Nathan Re, Director of Marketing and Sales, Judd Levinson, and Director of Interior Design and Project Management, Cathy Brown. On today’s episode of Student Housing Matters, host Brittany Pieper sits down with the team from Division Twelve to discuss furniture industry trends, the supply chain issue, and how student housing can be better prepared for the challenges ahead. Listen in to learn more about how issues in the supply chain impact student housing! Topics CoveredBackground on Division 12 and all four guests on the shows Current problems for industry manufacturers due to the supply chain issues and the impact it’s having on the industry The significant price increases from 2020 to 2021 in manufacturing and shipping How material shortages have affected the furniture industry and student housing Logistics problems and the causes of the foam shortage and the impact it’s leaving on the furniture industry Juggling manufacturer lead times and product price increases to meet deadlines Importation of goods from other countries vs working with American-made goods The best strategies for guaranteeing manufacturing and shipping deadlines Projection for industry lead times in the foreseeable future The long-term impact people and companies face when furniture lead times are not planned properly The shift in the furniture industry to appeal to younger generation preferences Connect with Christopher WashingtonConnect with Judd LevensonConnect with BrittanyStudent Housing Matters on Facebook Student Housing Matters on Twitter Email media@cocm.com Resources
Direct download: Student_Housing_Matters_-_D12.mp3
Category:Join The Conversation Podcast -- posted at: 6:00am CDT |
Wed, 16 February 2022
Higher education has evolved drastically over the last century. These unprecedented times have put the strategic leaders of colleges and universities inside a whirlwind of financial, demographic, and social challenges. On today’s episode of Student Housing Matters, guest host Alton Irwin sits down with Richard Gaumer and the authors of the new book Leadership Matters: Confronting the Hard Choices Facing Higher Education, W. Joseph King and Brian C. Mitchell. They discuss the importance of accepting strong leadership in order to modernize practice, monetize assets, and focus on core educational strategies. Dr. Brian C. Mitchell previously served as President and first CEO of Bucknell University and is a past chair of many other colleges, universities, and athletic conferences. Dr. W. Joseph King served as the President of Lyon College and Executive Director of the National Institute for Technology in Liberal Education. Also joining us on the show today is Richard Gaumer, a highly regarded and distinguished professional whose career is dedicated to internal corporate management and assisting struggling institutions in becoming stronger and more sustainable. King, Mitchell, and Gaumer are all principals of Academic Innovators, an organization offering solutions to the people, programs, governance, and facilities challenges facing higher education. In addition to Leadership Matters, King and Mitchell also co-authored How to Run a College. Topics CoveredRecommendations from the new book Leadership Matters: Confronting the Hard Choices Facing Higher Education Higher education struggles, such as higher sticker prices, tuition discounting, and loss of consumer confidence The difference between strategy and strategic planning How higher education institutions can make a difference in the communities they reside in Capabilities and inefficiencies of shared governance in relation to academic endeavors and economic enterprises What colleges and universities need to do to adapt and thrive in the modern age King, Mitchell and Gaumer’s hope for the future of higher education Connect with Dr. W. Joseph KingJoseph King on Academic Innovators Connect with Brian C MitchellBrian C. Mitchell on Academic Innovators Connect with Richard GaumerRichard Gaumer on Academic Innovators Connect with Alton
Student Housing Matters on Facebook
Student Housing Matters on Twitter
Email media@cocm.com ResourcesLeadership Matters by W. Joseph King and Brian C. Mitchell How to Run a College by W. Joseph King and Brian C. Mitchell
Direct download: Student_Housing_Matters_-_Strategic_Leadership_V2.mp3
Category:Join The Conversation Podcast -- posted at: 5:00am CDT |
Thu, 10 February 2022
It’s important for students to feel valued in the place where they live. And emotional intelligence is key in giving Gen Zers that sense of belonging and connection. So, what can student housing organizations do to make EQ a priority? How can we create a culture where students feel seen, heard and understood? Natalya Cook is one of the newest team members at COCM. She serves as Marketing Coordinator for THE MARQ, a unique collection of student housing communities on the campus of Marquette University. Natalya is also a published author, versatile creative and passionate activist on a mission to inspire others and make them feel valued. On this episode of Student Housing Matters, Natalya joins host Brittany Pieper to define emotional intelligence and discuss how she applies it in her current position at THE MARQ. Natalya shares several strategies organizations can use to market in an emotionally intelligent way, describing how Gen Z’s demand for authenticity is playing out in the student housing space. Listen in for Natalya’s insight on getting into the mind of a student to plan community events and learn how to reach Gen Z by creating a healthy environment based on transparency, vulnerability and trust. Topics CoveredHow Natalya defines emotional intelligence and why it’s essential in student housing Why emotional intelligence is overlooked in our personal and professional lives How Natalya sees Gen Z’s demand for authenticity playing out in the student housing space How Natalya applies emotional intelligence in her current position as Marketing Coordinator at THE MARQ The alignment between what COCM stands for and Natalya’s purpose to inspire others Why it’s crucial for Gen Z students to have a sense of home and feel like they belong What strategies organizations can use to market to Gen Z in an emotionally intelligent way How to get into the mind of a Gen Z student for the purpose of planning community events How to reach Gen Z by creating a culture where students feel seen, heard and valued Connect with NatalyaConnect with BrittanyStudent Housing Matters on Facebook Student Housing Matters on Twitter Email media@cocm.com Resources
Direct download: Student_Housing_Matters_-_Natalya_Cook_v2.mp3
Category:Join The Conversation Podcast -- posted at: 6:00am CDT |
Tue, 30 November 2021
How do you achieve 100% occupancy in a new student housing community—during a pandemic? ReNesha Martin is the Director of Affiliated Housing at Bowie State University’s Christa McAuliffe Residential Community and Entrepreneurship Living Learning Community (ELLC), a new development designed to support aspiring entrepreneurs and other business-minded students with the resources and space for collaboration, creativity and innovation. On this episode of Student Housing Matters, ReNesha joins host Brittany Pieper to discuss Bowie State President Dr. Amita Breaux’s vision for the ELLC, explaining what differentiates it from apartment-style campus communities. ReNesha reflects on COCM’s role in matching Dr. Breaux’s vision with student needs and describes how student involvement in the ELLC project contributed to its success. Listen in for insight on how ReNesha’s team achieved 100% occupancy of the Entrepreneurship Living Learning Community in its first year—during a pandemic! Topics CoveredBowie State University’s history as the oldest HBCU in Maryland ReNesha’s role as Director of Affiliated Housing at the Christa McAuliffe Residential Community and Entrepreneurship Living Learning Community Dr. Aminta Breaux’s vision for the new ELLC community How the ELLC provides a space for creativity and innovation What differentiates the ELLC from apartment-style campus communities COCM’s role in matching Dr. Breaux’s vision with student needs How ReNesha’s team achieved 100% occupancy of the ELLC in its first year (during a pandemic) How student involvement in the ELLC project contributed to its success Connect with ReNeshaChrista McAuliffe Residential Community Entrepreneurship Living Learning Community Connect with BrittanyStudent Housing Matters on Facebook Student Housing Matters on Twitter Email media@cocm.com
Direct download: Student_Housing_Matters_-_ReNesha_Martin.mp3
Category:Join The Conversation Podcast -- posted at: 6:00am CDT |
Mon, 17 May 2021
Conference service programs have been in survival mode through the pandemic, adapting to challenging circumstances one day at a time. But in-person events are starting to come back, and it’s time for colleges and universities with summer programs to get prepared for the 2022 season. Erik Elordi is the National Director of Conference Services at COCM, a program that both supports our current institutions and provides program evaluation and standalone management of summer conference services to campuses outside the Capstone network. Erik began his career with COCM in 2015, serving as Director of Residential Facilities and Director of Housing and Residential Life at Cornish College of the Arts in Seattle, Washington, before transitioning to his current role in March of 2020. On this episode of Student Housing Matters, Erik joins host Alton Irwin to discuss COCM’s new resource, ‘3 Things You Should Be Doing Now for 2022 Summer Conferences Recovery.’ Erik explains what inspired him to create the recovery guide, challenging conference staffs to start preparing NOW for Summer 2022. Listen in for Erik’s insight on using the COCM guide—not just to get back where you were pre-pandemic but to exceed your 2019 benchmarks and come back better than before! Topics CoveredHow Erik was introduced to COCM through Lauren Pigott and his 6 years with the organization Erik’s role as National Director for Conference Services How his previous work at a COCM site serves Erik in his current role The 3 main components of the COCM Conference Services program What inspired Erik to create the 2022 Summer Conferences Recovery Guide How the recovery guide provides an opportunity for campuses to exceed their 2019 benchmarks Erik’s advice on using the guide to prepare NOW for Summer 2022 Connect with ErikConnect with Alton
Student Housing Matters on Facebook
Student Housing Matters on Twitter
Email media@cocm.com
Direct download: Student_Housing_Matters_-_Erik_Elordi.mp3
Category:Join The Conversation Podcast -- posted at: 6:00am CDT |
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